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Position:Mode of home appliance north and south is in capital have a trial of strength
From; Author:Stand originally
The service is the key of current trade
Su Ning electric equipment has an enterprise famous remark, “ serves the product ” that is our only. This also is all business company collective idiosyncratic. The service ordering a ticket that ticket of movie of train ticket of service of pay of water charge of electricity, airline ticket can provide inside a lot of inn of Su Ning. Fan Zhijun says: “ our door inn fixed position is the store that serves for community, is not the store that sells goods only. ”
“ is opposite at home appliance industry, construction was the service system of Su Ning electric equipment to precede quite, but opposite at whole business, far insufficient still. ” Fan Zhijun thinks, at present the service form a complete set of home appliance industry did not catch up with dimensions changes outspread pace, the essence that the development of industry of “ home appliance wants finally to return to commerce comes up, how to make good service namely. ”
The different level that the company grows can have different development key, successful company can distinguish the contradiction of primary and secondary of different level, use corresponding development strategy. “ if the development that industry of home appliance chain goes is site construction mainly, so we had entered a brand to build phase now. Analysis of ” Fan Zhijun says, “ is in site dilate phase, we hold to ‘ speed to decide height, the amount decides the theory of quality ’ , phase is built in the brand, we are about establish brand and do good service to should make development focal point. ”
At the same time Fan Zhijun thinks, the mode that measuring chain company strategy to whether accord with the important level that develops level is inn of guard the entrance is had can duplicate quality. “ 100 it is good to think of the door store that buys Shanghai inn to compare us really to be done, but inn of this kind of door is in show level to be not had can duplicate quality, because the 100 development that consider bought door inn pattern not to suit current China home appliance to interlink an industry need. ”
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