Mode of home appliance north and south is in capital have a trial of strength
From;    Author:Stand originally


Insist to put brand construction in the significant position that the company grows from beginning to end, this lets Su Ning benefit a lot in Beijing field. The first year when enter Beijing, su Ning opened 3 store. This year, su Ning leaves newly in Beijing field preparation 20 to 30 doors inn, there is start business of 5 large stores before 51 ” of “ only. And year of sale of Beijing Su Ning also grow 500 million yuan from original inadequacy reach nearly 5 billion yuan of 2007.

3 old concepts drive an industry to change

To home appliance industry, beijing is a very big market undoubtedly, but home appliance of the Beijing 6 years ago sells the development state of affairs of field to let Fan Zhijun unexpected, we inspected “ at that time 45 sell, those who discover Beijing a lot of selling field or the cabinet table that close are displayed, commodity piles up confused, and one sells did the sales promotion that return ticket to attract hundreds person to wear ” of the same night of move army coat queueing up actually. Such market situation is more sturdy the resolution that Fan Zhijun takes next Beijing field. In time of 6 years, su Ning takes the management pattern that passes in Nanjing area test and verify to Beijing ceaselessly, introduced 3 Dali to read aloud.

Enter Beijing field initial stage, su Ning arranges take as the point of departure from door inn, take capacious channel, have position according to home appliance category and brand, international popular open form gives appearance and brand only hall gives appearance photograph union, the goods that introduces this kind to suit Chinese consumer to consume a habit most displays pattern.

2003, su Ning takes the lead in advancing 3C idea inside the industry, introduce product of computer, number, communication home appliance sells. “ photograph is washed to TV, ice etc durable model consumable, the consumptive cycle of 3C product is shorter, promote consumer through changing ceaselessly buy frequency. ” Fan Zhijun expresses, “ introduces 3C product initial stage, we are not be expert at also to this domain, but sell through learning to come true to specialization stage by stage. ”

Subsequently, su Ning introduces 3C mode here, core content is to build a 3C that is a center completely with the client to manage mode, in former 3C management mode thes upper part of the body reveal “ person with ability more professional, product richer, environment more comfortable, system more advanced, service more comprehensive, price is more substantial ” 6 big innovation.

The 3 old concepts that Su Ning electric equipment initiates early or late were become at present the uses generally development pattern inside the industry, and Su Ning did not stop a pace, we are opposite “ now the understanding of commodity is developing toward more careful direction, the time that can extend a client to linger through what kind of layout for instance, different sell a measure exhibiting a stage that uses different floodlight, of all kinds commodity to suit to wait ” a moment. Fan Zhijun says, industry of home appliance chain is not labor concentrated model industry, the science and technology that needs intensive cultivation however, technology and capital are concentrated model industry.
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