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2008 Beijing Olympic Games is recessive sale is classical case reviews analyse
From;    Author:Stand originally


You sing numerous brand I come on stage, letting a person who to know is true sponsor, who is sneak attack person. More very person, unexpectedly the manufacturer tags “ to be not an Olympic Games to specify product ” word on the product during the Olympic Games.

Course of study of chair of Shanghai grand rich and BOCOG sign agreement, offer more than 5000 total freely for ” of “ bird's nest four yuan seat. After this signs cooperative agreement with the Olympic Games Organizing Committee continuously again, 免费为国家网球中心、水上运动场、北京工人体育馆等十多个体育场馆更换座位. In place of match of more than 30 Olympic Gameses, the place of above of Globrand.com of half the number will make affix an official seal has the seat of icon of this company LOGO, seat gross estimation is in at least 100 thousand above. This is meant, during whole Beijing Olympic Games, have the seat that 10 thousand about a hundred audiences experience this company is comfortable personally, what promote a company greatly is famous degree.

In November 2007, hua Qi and Olympic museum are signed formally in mulberry of Swiss the name of a river in Shaanxi and Henan provinces about, patriot becomes first to garrison the China of Olympic museum high-tech brand, the souvenir inside Olympic museum left his name on the wall. The product of ” of “ clever pen that Hua Qi is research and development of visiting tourist guide will be in make one's rounds exhibits Olympic museum in use.

4, stir up trouble

Fly newly the group started “ to fly newly activity of beautiful ” of general election of round whole nation of 2008 boost the morale of, in the whole nation competion area of 20 provincial competion area, level of nearly 300 ground is rolled out in the round, “ of Beijing Olympic Games same a world, same a dream”what gist and ordinary common people pull is closer, pull nearlier with the youth, to be full of passion, abound countrywide youth of the illusion is beautiful female, one reveals him, implementation experiences the Beijing Olympic Games, history good opportunity that shares Beijing Olympic Games personally, created platform of tremendous Olympic Games sale to the enterprise at the same time.

Since second half of the year was started 2007, wang Laoji is inspected through be being defended with Beijing " I and Olympic Games, beatific Beijing " the column cooperates, 56 nations were initiated to bless Beijing to emissary is searched and choose an activity in the whole nation, the fitness of the whole people that holds many 300 to give priority to a problem with ethical sports in 100 many cities is large activity, collect 1 million peoples to bless Beijing autograph. Mobile organizer takes part in the match from 3 of a nation every week in the player, by televiewer ballot one regards this as ethical emissary, on behalf of its the nation blesses Beijing Olympic Games. The investigation that occupies orgnaization of tripartite survey shows, the terminal customer that has 85% pays close attention to or had heard of this activity, the consumer of 67% is the sponsor that thinks Wang Laoji is an Olympic Games more.
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