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2008 Beijing Olympic Games is recessive sale is classical case reviews analyse
From;    Author:Stand originally


My basis publishs a material, go to induce to when was done to the recessive sale of Beijing Olympic Games.

1, play up to people of power and influence

The firm that did not acquire assistance right can be mixed the sponsor that concerns without competition with oneself cooperates, because of the sponsor the competitor for utmost him keep within limits, also need and be not competitor collaboration.

Netease company associates jointly held ” of travel of China of dream of sports of ”——“ of “ masses athletic sports. The ” of Eden of “ sports dream that Netease built more than 10 thousand square metre for the activity is opened freely to the masses at the same time. Later, shanghai of by way of of ” of travel of China of “ sports dream, Wuhan, Chongqing, Guangzhou, Dalian, be in finally Hainan 3 inferior Yin Tai goes vacationing hotel with “ to set sail, receive send off of sunrise ” ceremony 2004 Athens Olympic Games, receive 2008 Beijing Olympic Games. Whole activity last a period of time two many months. And because cannot use Olympic Games name and Olympic Games directly,mark, netease pulls what just become sponsor of TOP of international Olympic committee to associate in the activity the group does a sponsor. The nowhere inside ” of Eden of “ sports dream is absent associate (Olympic Games 5 annulus) mark, make this activity “ lawful ground ” is built got on the “ car of the Olympic Games ” .

The silver in the “ that 3 big sponsors roll out jointly associates fire of wind of wind of ” of credit card of Visa Olympic Games, but, the Fu Wa of “ Olympic Games that VISA of combination of bank of the people's livelihood rolls out blocks ” and action travel together the limelight of Olympic Games credit card that SamSung, VISA rolls out is not weak also. The bank of the people's livelihood, bank that enrol business is not sponsor of 2008 Olympic Gameses, the sponsor that they concern through combination and their doing not have competition achieved as identical as Bank of China of sponsor of competitor, Olympic Games goal.

On March 24, 2007, enrol the opportunity that merchant bank lends an Olympic Games reciprocal 500 days, with international of VISA of partner of whole world of international Olympic committee constituent combination rolls out credit card of VISA Olympic Games. ” of credit card of “VISA Olympic Games is mixed with “2008 a ” of world gives priority to a problem, on the design, “ and ” word block the design the side to kilocalorie, with caique the design such as sail board and blessing child serves as an element calories small, have theme of fashionable ” of “ Olympic Games. The “ of success of the bank that enrol business that is not partner of Beijing Olympic Games originally is lawful of ” build went up Olympic Games express.

2, the trojan is embedded
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