On August 8, 2006, during the Olympic Games times two years, meng Niu initiates “ " between unconscious ox city " , passion 08, set out now the activity of fitness of large the whole people that ” covers the throughout the country this. On the choice of spokesman, the milk Lilliputian “ that cheated an ox to use three-dimensional animation is great ” . The “ great ” that love moves places all sorts of movements, in order to alludes the dependency of Meng Niu and Olympic Games. Unconscious ox conduct propaganda " between the city " ad saying builds up for “ the force of team member of 1.4 billion China, go straight towards health of northerly Beijing ” , “ to cheat an ox, agitate 08” , these ad saying are mixed conciously the keyword photograph connection of these Olympic Gameses of “ Beijing ” , “2008” . (The activity is made stop by the Olympic Games Organizing Committee)

5, borrow a boat to go to sea

The Olympic Games is the athlete's arena, rate giving looking glass is top still is the athletic good athlete of each country, the carrier nature that because this chooses an athlete,serves as a brand is most effective. In the meantime, the reporter that concerns with the Olympic Games, volunteer also is right choice etc.

To reach the sale goal that is fixed eyes upon by the masses on Beijing Olympic Games, team of ping-pong of ” of “ country ball became the breach of numerous businessman, each place that the brand of Chinese UniCom, red double happiness, masses, Li Ning, long rainbow distributings to be taken in the match, highest assistance price has broken through 100 million yuan.

After Adidasi joins Olympic Games TOP to plan, with the strategy previously, be able to bear or endure the gram delivers more fund to the athlete, the athlete that has 21 China delegation will be worn be able to bear or endure the gown that overcome battle is in Olympic Games competition ground go on an expedition, this still does not include to be able to bear or endure the delegation that the gram issues in the United States and other country label. Li Ning made an appointment with Chinese gymnastics in the autograph after the home such as the team's most powerful movement group, become the sponsor of Spanish team here.

Li Ning of the first brand lost Chinese gymnastic opportunity of sponsor of Beijing Olympic Games, but all columns of ” of channel of “ Olympic Games and compere of match section purpose and the dress of reporter giving looking glass are exclusive during meeting through obtaining Beijing Olympic Games assistance authority appears before the public with another kind of means: The ” of “ squirrel tail that a Li Ning fastened on the dress of the reporter giving looking glass of CCTV5, compere, li Ning's brand is met a lens as CCTV reporter, get very high exposure is led. (Li Ning company suspended this activity in Olympic Games eve)
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