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2008 Beijing Olympic Games is recessive sale is classical case reviews analyse
From;    Author:Stand originally

6, perpetrate a fraud

At the beginning of 2006, china embellish beer rolls out “ to be not ” of Olympic Games sale, its gist is around the crowd that participates in an Olympic Games “ is not ” to organize brand sale activity around the Olympic Games. Namely: Set out from consumer, be opposite during the Olympic Games according to participating in the consumer of the Olympic Games the demand of the brand, dig consumer value deep, adopt in the light of Olympic Games masses (include consumer) the sale measure that and rather than supports ” in the light of Olympic Games “ , consume brand utmost ground masses communication with the target, participate in an Olympic Games together with consumer, view and admire an Olympic Games, achieve a brand to support consumer, consumer to participate in Olympic Games, brand to also support the underlying interest correlation of the Olympic Games secondhand directly, realize the rapid promotion of brand value.

” of sale of “ blame Olympic Games from look to still attribute sale of recessive Olympic Games substantially, but distinguish somewhat again with sale of traditional recessive Olympic Games. Consumer is the core main body of “ of sale of “ blame Olympic Games, supporting Olympic Games of participator of Olympic Games of consumer, support, support is core concept.


November 2007, hua Qi and Olympic museum are signed formally in mulberry of Swiss the name of a river in Shaanxi and Henan provinces about, patriot becomes first to garrison the China of Olympic museum high-tech brand, the souvenir inside Olympic museum left his name on the wall. The product of ” of “ clever pen that Hua Qi is research and development of visiting tourist guide will be in make one's rounds exhibits Olympic museum in use.

4, stir up trouble

Fly newly the group started “ to fly newly activity of beautiful ” of general election of round whole nation of 2008 boost the morale of, in the whole nation competion area of 20 provincial competion area, level of nearly 300 ground is rolled out in the round, “ of Beijing Olympic Games same a world, same a dream”what gist and ordinary common people pull is closer, pull nearlier with the youth, to be full of passion, abound countrywide youth of the illusion is beautiful female, one reveals him, implementation experiences the Beijing Olympic Games, history good opportunity that shares Beijing Olympic Games personally, created platform of tremendous Olympic Games sale to the enterprise at the same time.

Since second half of the year was started 2007, wang Laoji is inspected through be being defended with Beijing " I and Olympic Games, beatific Beijing " the column cooperates, 56 nations were initiated to bless Beijing to emissary is searched and choose an activity in the whole nation, the fitness of the whole people that holds many 300 to give priority to a problem with ethical sports in 100 many cities is large activity, collect 1 million peoples to bless Beijing autograph. Mobile organizer takes part in the match from 3 of a nation every week in the player, by televiewer ballot one regards this as ethical emissary, on behalf of its the nation blesses Beijing Olympic Games. The investigation that occupies orgnaization of tripartite survey shows, the terminal customer that has 85% pays close attention to or had heard of this activity, the consumer of 67% is the sponsor that thinks Wang Laoji is an Olympic Games more.
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