The L brand at best of L floor limited company is brand of floor of wood of a second line, face the pressure of strong floor brand, difficult and heavy; Facing the shortage of oneself resource, fund is limited, the trademark is well-known degree also very low, also do not have ability and big floor brand make a stand against without actual strength, but want to share from inside powerful floor brand mouth again a cup of a thick soup. L wants to be in countrywide market is rapid break out of an encirclement, market of whole nation of race to control, easier said than done. L chose Hubei, Hunan, Sichuan, Chongqing, Henan, Shandong, Heilongjiang, Jilin, Liaoning wisely to wait to undertake key market break out of an encirclement as breach.

The case that the method that uses ” of “ in war nothing is too deceitful in Hubei market with L floor now has the market is developed undertakes analysing. The main body train of thought of L is to borrow force to make force lightly, obtained better market outstanding achievement.

Real wood floor has nature on Hubei floor market at that time, install a letter to seek hegemony, solid Mu Fu closes is life home one branch alone beautiful, aggrandizement floor has rule the region of floor of Er of case of holy elephant, phenanthrene forest, hubei is the strategic area that floor manufacturer contends for surely, want to gain a success in Hubei market, do not apply artful action and additional monarch path are very difficult success.

L development produced a series of new products such as 3G floor, zoology floor, they are made with zoology floor give priority to market of dozen of Hubei of product main attack. This product is main the characteristic is to be able to be on the floor direct printing, beautiful and easy, it is it seems that one very big sell a site, the product also had poor dissimilation it seems that, but this kind of product often pits without technical door, other is congener the industry is very light follow-up, there has been similar product to wait like piano lacquer floor before. The field identifies in fixed position, consumer may want to be less than at all or look for less than buying the reason of this kinds of product, this is brand fixed position and promotion, brought very great difficulty. In the meantime, because belong to medium and small businesses, take without a good deal of capital again make brand promotion, undertake resource conformity without off-the-peg channel. Face a such products, a such enterprises, how should have the plan of market break out of an encirclement after all?

Through much market research and data analysis, apply borrow situation with situation, borrow force to make the market break out of an encirclement of force politic, start the market with the smallest fund, undertake market break out of an encirclement with the cleverest strategy, achieve thereby with small wrestle big, with the purpose of artful get the upper hand of, undertook a series of brand conformity transmission and brand sale activity.
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