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From arrive from " of " in war nothing is too deceitful " of cheat of " business
From;    Author:Stand originally


2, holiday of true true and false, maze forestalls his opponent by a show of strength

The gate shop that the market of famous building materials of the 3 Wuhan city such as market of market of Ma Jiancai of the city of big Wuhan building materials that L is in Wuhan, gold, golden sun building materials leased above of 3 200 square metre, decorate L brand shop, defend in Wuhan daily, Hubei inspect waited for media to be hit " L floor brand lands Wuhan town " , " L floor opens up 1 million gigantic endowment privilege rewards Wuhan city consumer " , " L, you are the most beautiful in my eye " , " L, initiate fashionable floor epochal " , " L floor, sell eagle-eyed the person only " , " design and color of avery kind of of —— of L successful standard wants those who get myriad user to approbate " , " L zoology floor, the home that allows you is full of natural breath " flexible language and good advertisement, developed “ beautiful family, I will choose beautiful ” of fashionable dress of floor of ” , “ , “ to design a Great Master to sign ” of carry out board, Home “ holds sale of sale of the sales promotion activity such as aesthetic lecture ” , public relations activity, incident, conference. Especially “ flood callosity, person has feeling---What L floor carries Wuhan city broad consumer to show the activity of large commonweal public relations of love ” to Hubei disaster area is successful, the good wind that established enterprise citizen model, more “ shows form Yu Dong and attack at the method of a kind of public relations that ” so as to establishs good public praise on the west. The manner that caused L to want to work energetically in Wuhan city and competitor to the competitor and boldness of vision.

Competitor feel restless, commenting in succession, the antecedents that asking about L floor stealthily, actual strength and march the purpose of Wuhan and Hubei market, strategy, person of the same trades begin to think answer the strategy.

3, empty shakes one gun, came true to surround strategic goal of the city from the country.

Actually L puts in much labor power, material resources, financial capacity in the market beyond Wuhan city, the building materials market of city of class of city of class of and other places of the filial piety feeling that saves stealthily in Hubei, Huang Shi, 10 lasher, Yichang, county undertakes enrolling business. The action business that expedited ten courses to groom technically works only, undertake differentiating is responsible for a task unit until it is completed by area, have the man-to-man traditional sale of the type sweeping a market of original carpet formula. Published each square metre to return allowance to agency 200 yuan are decorated give sample cost, freely to groom floor, freely wait for favourable policy, came on stage to consumer best discount, send a series of policy such as travel. Adopt each city to undertake advertisement bomb, automobile body advertisement, outdoors advertisement, TV ad, local newspaper ad go up together, because fare of the advertisement cost of circumjacent city, sales promotion is very low, the effect is very apparent. Because took afore-mentioned series step, used 3 many months to be in Wuhan merely circumjacent area practice brand shop of floor of more than 30 L.
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