Still with " hero " for exemple, edition of guard against theft is at the beginning of filming from film, began, all job material was used that day demolished that day; Tan Dun must see a picture for film compose, the play staff is forced to be his transcribe a dish of video tape lets his belt be beside, but premise is to want to write ” of dead writ of one paper “ first, piece just make mark on the video tape even, if produce pilfer edition to be able to know from this earmark,Tan aegis leakage goes; Arrived the moment of truth that developing and printing copies (this is pilfer edition happen most danger zone) , new picture company thought up an unique skill: The copy washs only, 3 are put on 3 different individual hands, and these 3 average per capita do not know …… outcome each other, " hero " did not have pilfer edition to appear that day to premiere all the time. Zhang Weiping says, the success of edition of guard against theft lets them very know how things stand and feel confident of handling them is angry, ability can have phonic resembling copyright to auction 17.8 million yuan, just enrol business successfully to sell piece stick an advertisement, because the someone looks you,edition of guard against theft just believes you successfully, feel devoted to be worth, can gain.

Wisdom 4, ground of ” of “ have a definite object in view publicizes hype

To the propagandist means of film of a commerce, have all the time acclaim and run two kinds of arguments, zhang Yi is sought think name actually not important, want importantly to rely on film booking office to talk, will run film to publicize the key that is a success according to market rule. For instance " hero " , " full city all takes gold shell " wait to be in fair conduct propaganda of a month plans to be started formally, include charter flight conduct propaganda, sound to shift to an earlier date like copyright auction, royal premiere, only advertisement investment is in 10 million yuan of above. Publicize hype for these, new picture company achieved of many most: The costliest premiere; The battle array of the biggest conduct propaganda with present media of more than 600 each country; Most of unprecedented is charter flight conduct propaganda; Means of the strictest test and verify entering the arena (normally the film premiere of Hollywood can use this kind of means; What make a person accident most is price of day of sale of phonic resembling copyright.

Actually, very much hype often has a few groups to realize benefit only, or is to issue square, or is production square. And Zhang Yi is sought differred, every his business is big meeting drove a lot of industries at the same time benefit, issue square, production square, investment square, cinema, still include advertising and other business brand even, create multiple gain situation, its publicize offensive can to say infrequent.

Of be practical and realistic say, the film is not commonweal career, its industrialization attribute decided its cannot deviate from with the market too far, need has fair commercial value, ability realizes the value of aesthetic meaning, the way that accordingly Zhang Yi seeks the big to seek commercial profit head that build wail also give no cause for more criticism. Wear through content of characters in a play outfit, increase conduct propaganda strength, apply the practice such as star effect to increase box-office income to also have its logical place. After all the film is different from a novel, the other and artistic form such as brushwork, it has the characteristic of instantaneous market, if the film is inside the period of time after first show is released,approbate, the value of the film buries the dust at the history possibly also forever in.
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